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The longer I live, the more we realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do…We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is attitude — I am convinced that life is 10% what happens to me and 90% how I react to it.

Chuck Swindoll


We are living in a world that looks drastically different than it did 30 days ago. Restaurants, gyms, bars and gathering places have closed their doors. Schools have gone virtual. Sporting and entertainment events have been cancelled. Parks, sidewalks, interstates and biking paths are vacant. Employees have been laid off. Families have filed for unemployment. Loved ones are suffering and healthcare workers are answering the call to serve in ways we’ve never seen before. We are staring into a long tunnel without an inkling of when we’ll see light at the end. 

These are facts. This is what has happened to all of us.

How have you reacted? How has your family, your community, your company reacted? We all have the power to choose how we respond to this current circumstance. 

At See.Spark.Go, we believe in the power of enthusiasm. Merriam-Webster defines enthusiasm as, “strong excitement of feeling; something inspiring zeal or fervor.” Not an idealistic, “Pollyanna” attitude, but seeing reality through a lens of grounded excitement for the day-to-day opportunity to do our work. 

SSGers choose to be hopeful in the face of adversity, believing that we either win or we learn — there is no losing. Now more than ever, an enthusiastic approach to client service means we take positive, intentional steps to provide high support in the moment, while also looking strategically toward the future. It means we see this time as an opportunity to grow, think outside the box and stretch our understanding of communications to support our clients’ needs. What does that look like in action?

  • Enthusiasm looks like pivoting a brick-and-mortar restaurant client’s social strategy to promote their local carry-out order service.
  • Enthusiasm means sharing how a national faith-based organization donated critical personal protective equipment to medical workers across the country.
  • Enthusiasm challenges us to explore how elementary school fun run activities could be reimagined virtually as the school year comes to an end.

Enthusiasm means looking past the current reality and continuing to plan expectantly for a bright future. 

What action have you taken to maintain an attitude of hope? Are you continuing to plan for the future? We know inertia can be hard to come by these days, so we’ve removed the guesswork for you. Let us help you navigate these uncertain times and maintain an attitude of enthusiasm in the months ahead.