TOUR Championship

Coordinating and facilitating all local media opportunities for leadership and on-site event support at the TOUR Championship.
Summary

The TOUR Championship is the culmination of the PGA TOUR season and the FedExCup Playoffs where the TOUR’s top 30 players compete at historic East Lake Golf Club in Atlanta each year. Since 2022, See.Spark.Go has been tapped by the PGA TOUR to generate awareness for the tournament locally, while engaging more diverse audiences to attend. Our team coordinates and facilitates all local media opportunities, Media Day planning, campaign development, awards and speaking engagements for leadership and on-site event support at the TOUR Championship.

Deliverables
  • Media Relations
  • Campaign Development
  • Event Planning
  • On-site Event Support
  • Speaking + Awards
Results

See.Spark.Go created and implemented an Atlanta Magazine x TOUR Championship Cocktail Contest, establishing a Signature Cocktail for the tournament. The SSG team also played an integral part in the sold out tournament with more than 150 significant media placements.

Highlights
150+
Media Placements in 2022
56M
Potential Impressions
93%
Featured Coverage
“

"I literally can’t imagine how we would have gotten through last week without y’all. Your organization and professionalism are still so impressive to me, and last week was just another reminder of how thankful we are to work with you guys. You’ve truly become an extension of our team and played a major role in the success of the event."

Alex UrbanExecutive Director of the TOUR Championship