TOUR Championship

Championship results for the culmination of the PGA Tour.
Summary

The TOUR Championship is the culmination of the PGA TOUR season and the FedExCup Playoffs where the TOUR’s top 30 players compete at historic East Lake Golf Club in Atlanta each year. In 2022, See.Spark.Go was tapped by the PGA TOUR to generate awareness for the tournament locally, while engaging more diverse audiences to attend. Our team coordinates and facilitates all local media opportunities, Media Day planning, campaign development, awards and speaking engagements for leadership and on-site event support at the TOUR Championship.

Deliverables
  • Media Relations
  • Campaign Development
  • Event Planning
  • On-site Event Support
  • Speaking + Awards
Results

In addition to securing Atlanta Business Chronicle’s “40 Under 40” for the Executive Director, See.Spark.Go created and implemented an Atlanta Magazine x TOUR Championship Cocktail Contest and has played an integral part in the sold out tournaments in 2022 and 2023.

Highlights
400+ Media Placements since 2022
93% Feature Coverage
Sold Out Tournaments in 2022 & 2023

“Working with See.Spark.Go has been a joy. Their whole team’s enthusiasm is infectious, and their strength has been quickly learning the keys to our business to provide the best recommendations and ideas possible.”

Alex UrbanTOUR Championship Executive Director