Rowen

Breaking ground online for a knowledge community of offices, residences, research and innovation.
Summary

Rowen is a 2,000-acre visionary knowledge community that will bring together entrepreneurs, researchers and innovators at the intersection of the Atlanta, Athens and Gainesville metropolitan statistical areas and more than 50 research and educational institutions. Our team uses press outreach, social media and digital strategies to communicate the new multi-use concept designed to foster discoveries in agricultural, medical and environmental sciences, while changing the economic and social trajectory of Gwinnett, Georgia and our nation for generations.

Deliverables
  • Earned Media Strategy
  • Social Content Strategy
  • Email Strategy
  • Digital Strategy
  • Media Relations Support
  • Video Production
  • Event Production Support
Results

Results coming soon.

Highlights
Over 11K total engagements across social channels in 2023
Over 400K paid impressions from ongoing digital efforts in 2023
Over 70 news placements in 2023, including a 10 page feature in a key trade publication
167M impressions across press
$1.6M media value across all media types