Franchise Group, Inc.
Managing franchise development for Franchise Group, Inc., brands, including American Freight Furniture, Buddy’s Home Furnishings, Sylvan Learning and The Vitamin Shoppe.
See.Spark.Go manages franchise development for Franchise Group, Inc., brands, including American Freight Furniture, Mattress and Appliance, Buddy’s Home Furnishings and The Vitamin Shoppe. Lead generation is driven through landing page creation and variant testing, digital strategy across social media and PPC, public relations, video and content creation, management and engagement for Facebook and LinkedIn, email marketing, sponsored content development and management, as well as collateral and print and online ad creation.
Deliverables
- PPC, Programmatic and Paid Social Strategy
- Public Relations and Sponsored Content
- Website Development
- Email Marketing
- Facebook and LinkedIn Management
- Print and Online Ad Strategy and Creation
Results
Through strategic sponsored content development and management, thousands of leads were generated across all channels for all brands in 2021 with a significant reduction in cost per lead from Q1 to Q4. We created impactful social and email content, secured significant media placements and developed franchise-specific websites for the Operating Companies to attract, engage and convert franchise leads.
Highlights
6,134
Leads generated across all channels for all brands in 2021
30%
Reduction in cost per lead from Q1 to Q4
39K
Video views on our produced content
