Columbia Sportswear
The Columbia Sportswear manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories.
See.Spark.Go managed Columbia’s paid social media ads, programmatic advertising to elevate local retail store awareness in key markets and to drive in store foot traffic, as well as influencer management and PR for local store openings. SSG grew Columbia’s online presence year after year, supporting Columbia’s key markets throughout the country by aligning with annual promotions, events, sales, grand openings and unique offerings.
Deliverables
- Strategy Development
- Grand Opening PR
- Influencer Engagement
- Programmatic Advertising
- Paid Social Advertising
Results
See.Spark.Go supported multiple grand openings for Columbia through traditional PR, as well as increased in-store and online traffic through digital strategy and influencer campaigns.
Highlights
197K
Impressions from 13 local placements
2.95K
Engagements from 8 influencers
